Pursue Your Passion with $100,000 from Chevrolet

Chevrolet Crossovers and SUVs Marketing News
Chevy Lead Dream Chaser Contest
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While most people know Chevrolet for its incredible lineup of vehicles and innovative technologies, this American brand is also getting into the business of making dreams come true through its “Lead Dream Chaser” contest. Every Chevy dealer in the country is gearing up for this fun and generous program. The lucky winner will receive $100,000 and access to a brand new Chevrolet Trax for three months to help them pursue their passion project.

Chevrolet isn’t just giving away a bag of cash and keys to a car; they are also bringing in the expertise of Everette Taylor, the CEO of Kickstarter. Taylor will help Chevrolet select the winner, and he’ll also support the winner on his crowdfunding website, assisting the Lead Dream Chaser in reaching their goals.

How To Apply

Innovators and dreamers need to submit a short video about themselves, their dream, and how they would use the money to turn that dream into a reality. You’ll also want to talk about how driving a new Chevy Trax from your local Chevy dealer will help.

Chevrolet, with the help of Taylor, will announce finalists in March before selecting a winner in April. It might seem like there’s plenty of time, but don’t wait to get started. Stop by your local Chevy dealer to learn more about this amazing vehicle and this amazing contest.

The New Chevrolet Trax

The newest Chevy Trax, available at your local Chevy dealer this spring, is a fantastic vehicle to get you started on your journey. This subcompact crossover is back and bigger than previous models. It also has some impressive updates on the outside to make it even more eye-catching than ever before.

The Chevy Trax is powered by a 1.2-liter three-cylinder engine that should produce 137 horsepower and 162 lb-ft of torque. That means you’ll be able to zip around town, attend meetings, network, and promote your big ideal. Your Trax can even be your mobile office with wireless Apple CarPlay/Android Auto and a Wi-Fi hotspot.

Are You a “Lead Dream Chaser?”

It’s time to take those dreams out of your head and into the real world. Chevy’s Lead Dream Chaser might be the catalyst you need to kickstart the next big trend. With $100k, a Chevy Trax, and help from Everette Taylor, you’ll have everything you need to make your passion project a success.

If nothing else, pitching your dream to Chevrolet could be all you need to get started, even if you don’t win the grand prize. The reality is that someone is going to win and pursue their dreams, so it might as well be you.

If you want to learn more about the Lead Dream Chaser contest or the new Chevrolet Trax, stop by your local Chey dealer today.

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