Supercar manufacturers don’t need to keep up with the rest of the market. This plays perfectly into Lamborghinis plans for the EV future of its brand.
We won’t see the immediate shift from massive, gas-guzzling V12 engines behind the drivers of Lamborghini supercars to electrified, silent but deadly sports cars, but it will happen. Currently, this supercar brand intends to deliver its first-ever electric car in 2028. That seems like a long way off, but there’s no pressure for this change to happen sooner than that. We should see some other changes to Lamborghini along the way.
Sales are Seriously Strong for Lamborghini
The best annual sales results for Lamborghini took place in 2021, when the brand sold 8,405 vehicles. If GM, Ford, Toyota, or Honda sold this number in a month, they would have had a terrible month and be ready to close doors. That gives you a simple look at how much the market is different for a boutique automaker like Lamborghini.
Sales have been on the rise around the world, with the Huracan seeing the largest increase in sales. Incidentally, this supercar still uses a strong V10 engine. Of course, the Lamborghini Urus continues to be a sales leader. So far this year, the Urus has reached 4,834 models sold through the first nine months of the year. The Urus is certainly the flag bearer of the brand. Overall, Lamborghini has sold 7,430 models in 2022 and should beat its 2021 sales record.
No More Aventador
Sales are strong at Lamborghini, which recently saw the end of production of the 12-cylinder Aventador supercar. This car ended production in September, leaving room on the market for this brand to work toward something different. The first step in Lamborghinis EV future is to build its first plug-in hybrid supercar. This new model will enter production soon and be ready to head from the factory in Sant ’Agata Bolognese, Italy, to the various car shows around the world.
The first plug-in hybrid supercar sets out the red carpet for the Lamborghini brand to move toward an all-electric model that could hit the market in 2028. This would represent a complete turn for the brand that was well-known for naturally-aspirated V12 engines. The market is certainly ready for more electric supercars, and Lamborghini is prepared to deliver them soon, but not too soon.
Is Lamborghini Poised to Handle a Global Recession?
Economists predict a global recession is on the horizon, and that could seriously impact the automotive world. The Lamborghini brand might be ready to handle such a challenge. They currently have an order bank that exceeds 18 months, making it easy to last through a recession. Additionally, the brand will offer new models and a completely new lineup over the next couple of years. This should build excitement and positivity for the brand, bringing more super sports car lovers to the fold to buy some of these new Lamborghini products that will use hybrid or electric powertrains.
Going Hybrid Will Come First
Instead of moving completely away from gas-powered supercars to EV models, Lamborghini will do this as a process. On the way to completing Lamborghinis EV future, the brand must first go through the hybrid process. The right technology needs to be used for each successive movement. The entire Lamborghini lineup will be hybrid by 2024, including the Urus. This change allows customers to transition with the brand. If Lamborghini were to go all-electric right from the V10 and V12 engines, it could easily turn some shoppers away. Using hybrid as a bridge will help keep more loyalists in the fold.
Have We Seen the End of V12 Engines from Lamborghini?
No, not yet. The plan for the first hybrid vehicle from Lamborghini is to offer the successor to the Aventador. You might expect the brand to put a plug-in hybrid system in the car with a V8 or V6 engine, but the plan is to add hybridization to a V12 engine. That could make the upcoming Lamborghini supercar something that will blow the doors off of everything else on the road. This transition is interesting and might catch on with some of the other top supercar names.
Is Lamborghini in the “Take My Money” Business
The new hybrid supercar hasn’t been seen and produced yet, but still, Lamborghini already has 3,000 preorders for this car. That means 3,000 customers have already put their deposits down for this new supercar, so they can be among the first to buy it when it arrives. These deposits show consumers are confident that Lamborghini is on the right path. This certainly bodes well for Lamborghinis EV future plans, which might be more polarizing than the hybrid plans. Once this new supercar arrives, its success will likely tell the market whether or not the EV will also be successful.
Was Lamborghini Impacted by the Supply Crunch?
Even a low-production company like Lamborghini could feel a shortage of supplies, which was felt throughout the automotive industry recently. The only delay this brand faced was with some supplies coming from Ukraine when the war began. Shortly after the war began, a solution was found, and the company continued to build cars at a faster pace than ever before. Lamborghini has never had to park vehicles with missing parts or technology; this is something that larger, mass-production automakers faced and continue to deal with.
Lamborghinis EV Future Begins Now
The team at Lamborghini understands the challenges and driving personality of electric cars that make them fun for a sprint but frustrating when cornering or braking. This is where Lamborghini is working to change the personality of what we see in its future EVs. This brand has always offered a focus on design, performance, and proven numbers. This will remain the focus as the Lamborghini team works to build supercars powered by electric drivetrains that can offer the fun, active performance, and speed we desire from this amazing brand name.
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