How To Choose a Ford Dealer

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How To Choose a Ford Dealer
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While there are plenty of Ford Dealers across the country, they are not all created equally. Just because you know what kind of car you want doesn’t mean any old Ford dealer will do. The dealership you choose will directly impact your overall shopping experience.

Instead of relying on luck to find the right Ford Dealer for your next purchase, here are some tips you can use to ensure the dealership you’re visiting is ultimately worth your hard-earned money.

Check the Pricing

Cars cost money. Some cost a lot of money, but no one wants to overpay for their next Ford. Luckily, it’s not difficult to compare prices for new vehicles online. Since you can easily compare apples to apples on brand new Fords, you can get a feel for what kinds of fees a dealership charges. Keep in mind, some fees can’t be avoided and are part of the process. If the dealership offers some kind of price match or guarantee, that’s a good sign.

Availability

It’s probably unreasonable to expect a Ford dealer to be open 24 hours a day, seven days a week. At the same time, you probably want to work with a dealership that hours that match yours. Many Ford dealers now have extended hours to service those who have daytime commitments. You might also find that the dealership has an easy-to-use website where you can browse cars, apply for financing, and more. You might also be able to start a chat with an online sales advisor.

Longevity

If there are multiple dealerships with similar characteristics, see how long they’ve been in business. Your car purchase doesn’t necessarily end when you sign the contract and drive away. You’ll likely make multiple trips for service, warranties, and more.

Poorly ran dealerships tend not to last as long, so going somewhere that’s been around a while should be a sign that the dealer can provide care beyond the sale.

Are Here Perks?

It’s pretty common for dealerships to offer a variety of perks to help stand out from the crowd. These perks can vary and apply in different ways. Some of the most common are special warranties, car washes, loaner cars during service appointments, complimentary maintenance, and more.

Just because a dealership doesn’t offer perks doesn’t mean it’s not a great place to shop, but you should be aware of all of the options before you buy.

Build a Relationship

For most drivers, buying a car is more than just shopping. It’s building a relationship. You’re trusting a team to not only help you find the right Ford but to make sure it keeps serving you for years to come. There’s also a financial relationship to consider. Most dealerships offer competitive financing or even buy-here-pay-here options.

Do your homework and make sure you’re comfortable with the Ford dealer you’ve chosen. If things work out, you’ll have a place to visit year and after year and car after car.

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